Assortment Optimizer
• What are the key consumer ‘need states’ to meet, how do those differ by consumer group, what is the right mix of national, local, private label? How do those needs vary by store type, geography, and by channel?
• For the retailer….what are the right metrics to use in the everyday assortment process to ensure the different customer needs are represented?
• For the brand…what unique need does your product meet and who are your most loyal consumers?
Macro-Space Organizer
• How to get the right balance of departments, space and flow so consumers have an easy shopping experience and their needs are met?
• How can the right category flow drive complementary purchases increasing basket spend?
Micro-Space Allocator
• How can we create planogram layouts so the consumer has both the variety they need and can easily find what they want?
• How can the POG layout drive complementary sales, building basket size?
Price and Promotions Optimizer
• What’s the right mix of price and promotions for a group of customers, for a category and across categories?
• Where to focus a finite investment and do more of what works and less of what doesn’t?
• Which brands are cannibalizing and which are complementary?
Personalized Communications and Media
• Connect with consumers through personalized content and offers, increasing both relevancy and reach to drive trial, educate and inspire.
Data Monetization
• Develop new revenue streams by leveraging existing data assets.
